rebrand announcement examples

Propel Marketing announces the business’ rebrand to ThriveHive, reinforcing the company’s investment in innovation and remaining unique in marketplace by Edwin Huertas May 22, 2018. But oftentimes, a rebranding campaign focuses too much on the aesthetics and too little on the core components that drive it. When a company change their brand identity, investors and the general public would want to check and digest every word from the executives as it gives them an idea of how things will change and the likely implications. Please enter your email address. You’ll see the new look anywhere we’re out in public, like our website, Facebook, and Twitter; very soon you’ll see it in all of our products, as well. I thought that it would be a good time to update everyone on where Axero is going and what you can expect next. Keep the Conversation Going. Soon enough, we came up with the new logo in the shape of the letters “S” and “K” to replace our previous logo’s colourful whale shape. We figured out that the name SysKit would fit us best since it’s short for system administration toolkit and that’s a field our company specializes in. This shows that even the largest and most-established brands have to search for ways to stay current and relevant to consumers demands. How will this rebrand affect me? Announcing a new brand externally is … We went all in. Don’t be coy in your subject line. First of all, we're really close to the 4.0 launch, just a few more weeks. Over the last few months we've poured our hearts and souls into this release In the rebranding process, we changed the logo, and all the names of our products. You can add up to two quotes from a company executive or two quotes from two different executives. The quotes should explain the motivation behind the change in brand. However, we have seen countless cases rebranding gone wrong which results in bad press to the company. As valued clients, we’re excited to announce that as of January 2017, we’re rebranding. Carya Company Rebranding Video. If you're considering a rebrand, keep reading to learn how to rebrand a company, plus examples of other brands who've successfully rebranded their website, name, logo, or entire company mission and purpose. Therefore, it is essential to write a…. Of all the rebranding examples, the rise of Marvel empire is my favorite. Agency: Workroom. Stellar Customer Service, 10 Influencer Marketing Campaigns That Will Help Inspire You To Build Your Own, 5 Reasons Content Marketers Should Adopt Digital Branding, The Ultimate Social Media Branding How-To Guide For Small Business, Guidelines for Republishing and Sharing Content, A brand audit to find what needs to be changed, A creative brief detailing your goals and ideas, Know what pitfalls to avoid to save money, time, and energy. A certain amount of risk comes with rebranding. Today its called Carya, which is a society within Calgary communities that encourages people of Calgary to discover their full potential and build flourishing relationships with their families and community. Now is the time. It is a no brainer, that the he higher the open rate, the more successful you campaign. When writing a formal or business letter, presentation style and also layout is key to earning a good impression. One of the critical stage in any rebranding process is communication as it helps the organisation connect with the public. Social media allows users and businesses alike to chat back and forth through direct messages and post comments. You will receive mail with link to set new password. Don’t start without reading these tips, How Can Your Brand Cut Through the Noise? NewswireJet Blog is a resource center for all small business owners looking to learn all things press release and get to know the best SMB solutions in the market. Now isn’t the time to build suspense or make readers guess what’s inside your email. Before the public rebranding announcement, the company shared its new look with community members via an exclusive live stream event, which was promoted through the series of email teasers shown below. The second paragraph gives you more room to further explain what the change in brand identity means for the company in terms of new direction/vision and for your customers in terms of what to expect from the company going forward. Traditionally, the first paragraph includes the 5 Ws of a press release. A rebranding press release is the type of press release written when you are about announcing any change in your brand outlook. Most writers jump to the quote section immediately after the first paragraph, but it will be more effective to use the second paragraph to further explain the benefits of the change in brand name. Outside press release you can use your social media channels, paid advertisement or any other email marketing to communicate with your audience. Clear communication is essential, and this provides a good opportunity for the leadership of the organization to affirm their next direction and connect with both the company staff and the public. Doing this will help increase confidence in your stakeholders knowing that your company has a bankable record on how to manage changes and place the company on an upward trajectory. When announcing the rebrand to customers, your business' blog, email announcements, regular mail, social media and press releases can … The following are some of the best practices for writing an announcement email that deals with new company details such as a name change or rebranding. Coty. If you have a media list of industry relevant journalists, you can reach out to them with your press release informing them of changes to your brand or syndicate your press release to news sites and sharing some of the links on your email marketing campaigns and social media channels. These templates provide excellent examples of ways to structure such a letter, as well as include example content to work as an overview of design. The 5Ws differ based on the type of press release, in this case the 5Ws would include WHEN the rebranding takes effect, WHY the rebranding, WHO is being rebranded, WHERE the rebranding takes effect or the rebranding event if any, and WHAT changes about the brand. How To Write The Title. LAUNCH REBRAND. A great example of a practical rebrand, in February 2017 leading fashion brand Calvin Klein released a new logo. Your email address will not be published. The boilerplate is the last part in any press release. This will further cement on the company’s good records and ensure and boost stakeholder’s confidence. The public may reject the new look or feel of the brand. Unlike the first simple example, another announcement email that I admired from Netflix is the following: A perfect teaser email with a catchy animated GIF. As some of you might have noticed over the last few days, Shockoe is sporting a brand new logo. All these rebranding initiatives helped McDonald’s regain market share and increase revenue. In this example, we will be using the second (2) case as an example for our templates, since the first is very similar, and better covered, with “product launch announcement emails” (discussed below). Lost your password? You have finalized all of your new ideas, prepared your audience, created new social media accounts or updated the old, prepared for questions and now it’s go time. Marvel Cinematic Universe. Keds has been a staple American brand for the last 100 years thanks to Charles Goodyear … An effective announcement must demonstrate a coherent and complete switchover from the old visual elements to the new in every aspect of the business. The title should include the new brand name or change in the brand. Rebranding press releases are often published same day the rebranding will be launched. Home » Blog » Marketing » Rebranding Done Right: 5 Examples You Can Learn From. We’re excited to announce that as of July 2019, we are rebranding with a new logo, color scheme, and website. Required fields are marked *. Today, after seventeen years, we’re releasing an updated brand identity, which includes a new logo, colors, and font. We help you do the heavy lifting and boost your brand/product awareness through our press release distribution services, Your email address will not be published. You can mention the company’s reputation for coming out stronger from internal changes. Redirect Social Media Links. You may chose to give a brief history of changes made by the company in the past and the great results recorded due to that. The well-thought-out rebrand is finally ready to be launched. Rebranding: A Letter From Our President & CEO. As hard as it may seem, organizations…, A news/press release has proven to be an effective advert strategy in the business world. However, to keep a memory of who we were and how we started out, we kept the whale shape in there—notice the shape that the lette… Variety of company rebrand letter template that will perfectly match your needs. Also, if you want to create buzz or generate leads, a rebrand really isn’t your best first option. Most companies use the same boilerplates for all their releases, but when it comes to rebranding press release, you would need to adjust a little bit. We’re Excited to Announce that We’re Rebranding. Rebranding when done rightly can pivot a company to the next level, increase brand loyalty and investor confidence. If people are searching for your old company name, a redirect will … Keds. Dropbox. It can also represent a subtle shift in focus. Or at least a "rebrand… 5. Address all of the new changes at the same time the rebrand is launched. Save on your PR budget by getting your news on over 350 media sites right away! Founded as the Associated Charities in 1910, it was largely known as Calgary Family Services since 1947. Initially, it looks similar to the previous one – but look closer. A press release should be considered an single a part of an holistic rebranding communication plan. Posted in Company Announcements On Feb 19, 2016. Don’t be afraid to engage directly with your audience post-announcement to keep everyone talking about your news. Rebranding can be a tough process for any organization. At the center of their … Timeline used very simple design in their software update email template. Major Rebrand Announcement Children First Early Intervention & Disability Support announces major rebrand to Growing Early Minds Western Sydney based early intervention leader, Children First Early Intervention & Disability Support, has unveiled a new name, a new logo and a new website as part of an extensive rebranding initiative. It won't, and shouldn't be, a fast and easy process. For example, if your sales or low, if you have low brand awareness, or if your marketing efforts aren’t kicking off, rebranding isn’t the answer. This includes your logo, brand color, company slogan, new company vision or mission statement and any change that can influence your brand perception. Why We’re Rebranding: a Letter from Our CEO. Laying off workers is one of the hardest decisions a leader will have to make.

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